Design Thinking

Human-centered design is all about building a deep empathy with the people you are designing for, generating tons of ideas, building prototypes, sharing what you have made with the people you are designing for, and eventually putting your innovative new solution out in the world. Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

Who Should Attend

Business professionals in any functional area or role associated with revenue growth.

How You Will Benefit

• Understand How Design Thinking Can Improve Organizational Performance

• Learn How to Convert Ideas into Customer Value and Market Opportunity

• Sharpen Your Creative Thinking and Critical Analysis Skills

• Balance Real-World Constraints with Technical Limitations and Consumer Preferences

• Develop New Ways to Collaborate Across All Functions of the Organization

• Learn How to Use a 10-Step, Repeatable Process to Drive Rapid Innovation

Learning Modules

Module 1 –Introduction to Design Thinking

Module 2- The Mindsets of a Design Thinker

Module 3- EMPATHIZE: Understanding the Customer

Module 4. DEFINE Module: Framing the Opportunity

Module 5- IDEATE: Exploring Ideas & Solutions

Module 6- PROTOTYPE: Building & Visualizing Ideas & Solutions

Module 7- TEST: Reviewing & Deciding Solutions

Methedology 

Learn more about design thinking and discover why it’s a trending and a powerful approach to business success using a diversity of tools:

• Customer/Stakeholder Persona Development

• Stanford D School Design Thinking Process Demo

• Design Thinking Mindset stories and metaphors

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