Successful Product Management

This seminar provides a great opportunity for you to discover the tools and techniques you need to effectively manage the increasingly complexity of product management. From product portfolio planning, key tasks of a product management , to understanding critical reports and calculating break-even sales formulas, this seminar will enable you to  prepare your marketing plan.

What You Will Learn

• Understand the whys and hows of the product management system—and how to make the best use of it

• Set priorities and manage the profitability of your products or services

• Manage the financial aspects of product management

• Learn the key components of an effective business plan—and practice developing one

What You will Cover

The Current Product Management Structure

• Describe the Key Product Management Attributes

• Develop a Definition of the Term “Product Manager”

• Understand the PM’s Role Today and Tomorrow

Strategy

• Apply the Best-Practice SWOT Analysis Model

• Understand Branding from a Product Manager’s Perspective

• Describe the Strategic Planning Pyramid

• What Is the  Competitive Advantage Concept

• Determine the Key Strategic Positions in the Market Mode

Product Portfolio Planning

• Pinpoint the Differences for Various Products in Your Portfolio

• Identify the Differences for Various Markets in Your Portfolio

• Apply a Business Screen Analysis to Make Overall Strategic Decisions on How to Support Your Product or Service

The Annual Marketing Plan Model

• Identify a Format for the “Best Practice” Annual Marketing Plan

• Describe the Core Strategic Elements That Belong in an Annual Marketing Plan

• Discuss Applications in the Business Cycle

The Main Tasks of a Product Manager

• Understand How to Conduct a Market Analysis

• Define and Develop a Feature/Benefit Analysis

• Apply a Best-Practice Segmentation Model

• Design a Budget Control System

• Develop a Packaging Strategy

• Generate a Focused Sales Forecast

• Demonstrate a Best-Practice Probability Model

• Identify the Core Pricing Strategies

Strategic Key Reports

• Identify the Basic Reports

• Outline a Project List

• Discuss a Forecast Report

• Describe a Field Trip Report

• Outline a Marketing Tech Team Report

• Understand the Need for a Monthly Report

Finance for Product Managers

• Understand the Critical Basic Accounting Principles

• Discover the Elements in a Profit and a Loss Statement

• Identify the Differences Between Fixed and Variable Costs

• Calculate Break-Even Sales Formulas

Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.

Note: Attendees should have two years of marketing experience.